We exist to keep fashion transparent — so you always know what you wear, and make a smart move with every choice.
Fashion shouldn’t cost the earth.
And yet, it often does — through overproduction, landfill waste, harmful materials, and invisible supply chains.
Smartlauf started with a simple idea:
To offer clothing that’s not only expressive, but also transparent and responsible — so you always know what you wear, where it comes from, and the impact it makes.
So we built a brand that does just that.
Every product you buy comes with a Digital Product Passport, where you can:
See exactly what materials were used
Learn where and how your garment was made
Understand its carbon footprint
Get care instructions that extend its life (and lower its environmental impact)
We’re on a journey — always learning, always evolving. Sustainability isn’t a finish line, it’s a mindset.
At Smartlauf, every piece begins with intention. We don’t mass produce or follow fast fashion cycles. Instead, we work with high-quality, responsibly selected garments that are made-to-order — created only when you choose them. That means no bulk inventory, no deadstock waste, and no unnecessary production.
We use 100% Cotton, and screen printing techniques to ensure your piece not only looks great, but also lasts — reducing the need for constant replacement.
Every item comes with a unique QR code linked to its Digital Product Passport, where you can explore the story behind what you’re wearing — from materials and origin to its carbon footprint and care instructions.
And because we believe in a circular economy, we design with the full lifecycle in mind — encouraging mindful ownership, responsible returns, and extended product use.
At Smartlauf, fashion isn’t disposable. It’s deliberate.
Sustainability isn’t just about fabrics — it’s in the full experience.
At Smartlauf, we take care of every step:
