Sustainability
Taking small, meaningful steps toward a more livable, sustainable future.
Our Journey toward Sustainability
Taking Small Steps Toward Better Choices, Together
No brand can truly claim to be 100% sustainable. It’s a journey, not a destination. At Smartlauf, we believe that sustainability starts with honesty. That means being open not just about what we’re proud of — but also about where we’re still learning, growing, and improving. We're not perfect. But we are trying. Every decision we make is a step toward doing better — for our planet, our partners, and you.
Transparency
Being Transparent — Because You Deserve to Know
We’re here to earn your trust with radical transparency. That means we tell you:
Where your product was made,
What it’s made of,
Who was involved in making it,
Why we chose those people, places, and materials.
We partner only with certified and transparent factories — ones that share audits, working conditions, and material traceability. If something’s not certified, we don’t hide it — we let you know.
Our Digital Product Passport (DPP) is coming soon — a smart tag that gives you full visibility, from fiber to final stitch. Each product will carry its own story — what it’s made of, how, and by whom. We also share manufacturer certificates and aim to make our entire supply chain easy to understand — no fine print, no vague claims.
It Matters
Materials With Meaning
What touches your skin matters. That’s why we choose fabrics with care — for you, for the makers, and for the planet.
That’s why we choose fabrics with care and only work with suppliers and manufacturers who share our values — using responsibly sourced, certified, or eco-conscious materials.
Our core collections use:
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GOTS-certified organic cotton — grown without toxic pesticides or GMOs
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Low-impact dyes — gentle on skin and water systems
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Biodegradable, breathable materials — made to last and made to return to the earth
We say no to:
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Petroleum-based synthetics like virgin polyester
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Non-recyclable fabric blends
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Harsh chemical finishes
We say yes to:
- Recycled Cotton
- Organic Cotton
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Fabrics selected for their full life cycle — from source to wear, to re-use or recycling
Every material is chosen with intention — not convenience.
Every Detail Matters
Beyond Fashion: Nurturing a Customer-Centric Experience
Shipping: We use DHL GoGreen, opting for carbon-offset deliveries that help reduce emissions.
Packaging: Our mailers and boxes are made from eco-friendly paper, sourced from responsibly managed forests and fully recyclable.
T-Shirt Prints: We print using sustainable, eco-friendly inks — including water-based inks and pthalamide-free options — chosen for their low environmental impact and safety for both people and ecosystems.
Tags: Our tags are eco-friendly and soon will feature a scannable Digital Product Passport, giving you a transparent view of your product’s full journey.
Conscious Fashion
Conscious Fashion for a Better Tomorrow
we recognize the responsibility we hold in shaping a more sustainable future for fashion. Our commitment to eco-friendly practices and sustainable fashion choices is at the core of what we do.
From the careful selection of ethically sourced materials to the implementation of environmentally conscious manufacturing processes, every step we take is a stride toward a greener and more sustainable industry.
We prioritize transparency in our supply chain, partnering with suppliers who share our values of fair labor practices and environmental stewardship. Our sustainable fashion choices extend to packaging as well – we use recyclable materials to minimize our environmental footprint. Join us on this journey towards conscious fashion, where style meets responsibility, and every purchase contributes to a brighter, eco-friendly tomorrow.
